January 7, 2026 – Las Vegas, NV – Building on its long-standing leadership in advertiser-focused data and measurement solutions, Disney Advertising introduced the Brand Portal, a new experience within its unified data platform, Disney Compass, at its sixth annual Global Tech & Data Showcase.
The Brand Portal will allow advertisers access to their unique, comprehensive campaign results alongside category benchmarks and real-world industry metrics and trends – all in one place – providing a clear view of campaign performance, what’s working, and the impact of a brand’s media investments across Disney’s platforms.
“For more than a decade, we've seen the real-time impact our data-driven insights have on both campaigns and the overall customer journey,” said Dana McGraw, SVP of Data and Measurement Science. “Brand Portal will expand our capabilities within Disney Compass and open new possibilities for brand impact. We’re empowering advertisers to move smarter and faster to reach their goals, with data and measurement guiding their strategy.”
Whether during high-impact live sports and entertainment tentpole events or in everyday moments, Brand Portal will deliver always-on access to results, marketplace context, and advanced analytics – enabling brands to consistently measure performance and audience engagement year-round.
Upon launch, Brand Portal will be connected to measurement, data, and outcomes vendors – including Affinity Solutions, Cint, EDO, Innovid, and VideoAmp – through Disney Compass.
Media Contacts:
Jane Ha
Jane.ha@disney.com
Kelly Liyakasa
Kelly.s.liyakasa@disney.com