Debuts new commerce experiences and capabilities during Cannes Lions
New York, New York – June 20, 2025 – Disney Advertising continues to connect insights from the screen to the shopping cart, making it easier for brands to engage audiences from discovery and intent – to an action or conversion.
These innovations mark Disney Advertising’s commitment to combining premium content, technology, and commerce— giving brands new ways to align with fandom and drive measurable impact.
“I’m excited to see streaming ads finally being optimized for streaming, rather than just replicating the linear experience,” said Jamie Power, SVP of Addressable Sales. “Advertisers are recognizing the shift. By connecting retail media signals to our content, we’re helping brands create more personal, actionable and measurable experiences – enabling shoppable storytelling and delivering solutions that truly move the needle.”
Disney continues to set the stage for ad experiences purpose-built for streaming, solutions rooted in deep data insights, and advanced measurement that helps advertisers understand the effectiveness of their marketing investments.
Transforming Commerce Experiences
Building on Disney’s pioneering history of viewer-first ad formats and experiences, Disney Advertising is debuting two new commerce-focused experiences – transforming how audiences engage with Disney content and commerce:
Disney Shop The Stream
Disney is teaming up with Shopsense to create branded digital storefronts linked from streaming ads that allow viewers to shop the fashion, products, and themes seen on, or inspired by, hit series, movies, and sports. From on-screen styles to must-have merchandise, this capability will bring commerce-enabled experiences to life through curated, shoppable storefronts.
By unlocking new ways to show up across premium content, advertisers can align more deeply with storytelling and drive real shopper consideration and purchase. CALIA by DICK’s Sporting Goods, which will be featured in an upcoming episode of Project Runway, will be the first to participate in Disney Shop the Stream for a curated storefront.
Powering A Virtual ‘Concession’Experience
Disney is also collaborating with Gopuff, to power a “virtual concession stand” snack delivery experience, allowing viewers to purchase snacks, sweets, and sips while streaming their favorite sports and shows. Commerce ads showcasing consumer packaged goods (CPG) brands on ESPN, Hulu, and Disney+ streaming platforms will take viewers to a concession stand site to check out and have their order delivered on-demand by Gopuff.
By leveraging Disney’s Clean Room technology to understand the overlap between Disney viewers and Gopuff consumers, brands will be able to connect with snack-minded shoppers with greater precision, ensuring smarter reach and increasing their likelihood to purchase.
The Concession Stand provides a complete entertainment experience for viewers while driving engagement and purchase for advertisers.
Connecting Commerce to Conversion
Whether consumers are scrolling, shopping, searching or streaming, Disney turns content into commerce through shoppable ads, making it easy for advertisers to move audiences from inspiration to purchase.
Disney Advertising’s commerce-centric CTV formats combine interactive elements, one-click send-to-phone prompts, and QR codes to engage viewers and turn attention into action across every stage of the customer journey.
Disney’s shoppable social ads, including carousel and collection ads, connect consumers with products they love in seamless, mobile-first experiences, which advertisers can leverage to enhance branded social content or promote shopping experiences.
Retail Media Meets Data Activation
In addition, Disney Select, Disney’s proprietary data segment library, can be leveraged for targeting and measurement to connect interest and intent – all the way through to a purchase.
Disney’s Retail Media Solutions enable Programmatic advertisers to run data-driven campaigns and unlock closed-loop measurement attribution across Disney CTV inventory. Advertisers can leverage shopper data across major categories – from grocery to big box retail, to personal care, and more.
Disney has also created connections to Retail Media insights at scale through collaborations with Kroger Precision Marketing and Walmart Connect, announced previously.