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Introducing Disney Compass: New Proprietary Data Platform Unifying Insights for Advertisers

January 6, 2025
January 6, 2025

Disney Compass connects advertisers to audiences across Disney properties and wider advertising ecosystem

January 6, 2025 – New York, NY – A pioneer in delivering data-driven insights, Disney has announced Disney Compass – a unified, privacy-forward approach to first-party data across multiple touchpoints. Disney Compass will meet brands where they are in their data journey, enabling advertisers access to activate against Disney’s data across an ecosystem of vendors and tools all in one central location, offering them a 360 view at an ad campaign’s performance. 

“Through innovative solutions, like our proprietary Audience Graph, Clean Room and now Disney Compass, we are simplifying the complexity behind managing and utilizing first-party data, giving advertisers the tools they need to further succeed in the ever-changing advertising landscape,” said Nick Winfrey, Director of Data Science and Strategy. “With all critical data points available in one place, the possibilities for optimization and performance are endless.” 

Key Features of Disney Compass 

  • Always On Data: Instant access to key metrics, including audience behavior and campaign performance, to help with decision-making. 
  • Advanced Measurement Tools: Enhanced tools to track and analyze ad effectiveness, ROI, and engagement.  
  • Objective-Based Data Views: Reporting capabilities to deliver insights based on specific brand campaign goals and objectives. 
  • Seamless Integration: Easy integration with the tools and technology advertisers use every day for simplified workflows. 

At launch, Disney Compass will offer connections to a number of measurement and data vendors, including Affinity Solutions, LiveRamp, Snowflake and VideoAmp – all of which allows brands to activate with Disney’s data offerings from planning to buying to measuring. 

Media Contacts: 

Jane Ha 

Jane.ha@disney.com 

Kelly Liyakasa

Kelly.s.liyakasa@disney.com 

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