Disney Advertising Sells Out of Ad Inventory for the Telecast
Disney Advertising has sold out of ad inventory for the 96th Oscars® telecast. Hosted by Jimmy Kimmel; The Oscars is a time-honored tradition celebrating the best in film, presented by and through support from the world’s leading brands. The show remains entertainment’s leading destination for breakthrough, innovative marketers to showcase some of their most creative storytelling and marketing campaigns. Disney Advertising has secured a broad range of sponsors representing 17 categories surrounding this year’s Oscars.
“On March 10th, Hollywood’s biggest night returns and we couldn’t be more excited, along with our incredible brand partners, to once again have the honor to celebrate the greatest in films and storytelling, said Rita Ferro, president of global advertising, Disney. “The Oscars stage and telecast continues to be the break-through moment for the most impactful brand marketers to bring their own creative storytelling to the cultural forefront through new innovation and never-before-seen activations.”
The Oscars has a longstanding history of celebrating - and creating- culture-defining moments surrounding Sunday evening’s telecast. This year’s show features some notable firsts – including an in-show moment from Don Julio; an integration from luxury brand Rolex that will help to celebrate this year’s winners; Bank of America who will ensure people with disabilities can enjoy and access the program with ease and a first-of-its-kind red carpet live stream with TikTok.
Advertisers consistently seek out and have a strong appetite for Live event programming like the Oscars. They look to the show to help launch new creative; highlight key product launches and raise awareness for their brands among a young; affluent and multicultural audience. In fact; brands see significantly greater ad awareness and purchase consideration when leveraging Live Events across Disney’s portfolio.
This year’s show has an expansive collection of categories including apparel, auto, beverage, consumer packaged goods, entertainment, financial services, healthcare, insurance, luxury spirits, media & entertainment, pet care, pharmaceutical, retail, streaming, technology and telecom.
Advertisers of this year’s show include: Abbott Laboratories; Abbvie; Airbnb; Allstate; Astellas Pharma; Bank Of America; Booking.com; Carnival Corporation; Costar Group Inc. (Homes.com); CVS Corporation; Diageo (Don Julio); Discover Card; Doordash; Dunkin’ Donuts LLC; Eli Lilly; Energizer Holdings; GetYourGuide Inc; GlaxoSmithKline; Henkel; Intuit; Kenvue Inc.; Lionsgate; LVMH Group; Marshalls; MGM; Nerd Wallet; Nestle; Nissan Motor Corp. (Infiniti); Panda Express; Peacock; Penney Opco LLC.; PepsiCo (Mountain Dew Baja Blast); Pfizer; Polestar; Procter & Gamble; Progressive; Rolex; Charles Schwab; Sirius XM Radio Inc.; Southwest Airlines; Starbucks Corporation; State Farm; Talking Rain Beverage (Sparkling Ice); TikTok; UCB Inc.; Ulta; Unilever; Universal Pictures; Verizon; Walmart; Walt Disney Studios; Wayfair; and Whirlpool
The 96th Oscars will air live on ABC on Sunday, March 10, at a new time: 7 p.m. EDT/4 p.m. PDT from the Dolby® Theatre at Ovation Hollywood and will be televised in more than 200 territories worldwide.