Amazon Web Services and Google Cloud now interoperable with Disney’s Clean Room
Disney Portal launches in collaboration with Habu
January 10, 2024 – Las Vegas, NV – Disney has expanded its roster of cloud services powering Clean Room interoperability to include Amazon Web Services (AWS) and Google Cloud. This update significantly expands the scale and support for campaigns fueled by first-party data, while continuing to provide choice and optionality to clients through open collaboration with the marketplace. Building on the growth of Disney’s own insights ecosystem at large, these additional services will allow brands and advertisers that natively host their data with AWS Clean Rooms or BigQuery to seamlessly activate within Disney’s Clean Room in a privacy-focused way.
“No other Clean Room can activate against a decade’s worth of proprietary first-party data like Disney’s,” said Dana McGraw, SVP of Audience Modeling and Data Science. “Through these intentional expansions and partnerships, we’re bridging the gap even further between consumers and advertisers, while delivering actionable results.”
Separately, Disney and Habu have introduced a dedicated portal that simplifies the way clients stand up a Clean Room. This feature, Disney Portal, streamlines the process for clients and reduces friction by creating a seamless template for the process with an easily reproduced workflow required to activate using first- and third-party data. Thus, increasing the number of brands and advertisers that can run campaigns with Disney’s Clean Room directly. This innovative collaboration marks the first step towards a self-service clean room.
“Disney is a leader in data-driven innovation, and we are thrilled to partner with them on this next evolution of their clean room offering, Disney Portal. This tightly integrated solution empowers advertisers to easily unlock collaborative intelligence and drive business growth with turnkey insights and activation,” said Matt Kilmartin CEO & Co-Founder, Habu. “We're proud to be at the forefront of this innovation with Disney in their journey to simplify and accelerate clean room collaboration in new and transformative ways.”
Disney’s award-winning Clean Room Solution continues to lead the marketplace forward through best-in-class first-party data insights. To better serve advertisers’ critical needs around planning, buying and measurement at scale, Disney has been committed to building on its first party identity through groundbreaking partnerships with third party vendors to ensure interoperability across all Disney properties like Disney Select, our proprietary Audience Graph and our built, not bought in-house tech stack.
Media Contacts:
Disney Advertising
Jane Ha
Amazon
Zach Dugan
Taylor Mikolasy
Habu
Jessica Tansey