New York, New York – April 8, 2025 – Disney Advertising is introducing expanded capabilities designed to strengthen its global ad-supported offerings, delivering greater consistency and scalability for marketers across regions. Through a unified framework that solves for global challenges, Disney’s biddable and programmatic offerings – along with its proprietary Audience Graph – are now available across Canada, Latin America and EMEA, respectively.
Moving toward greater interoperability, Disney Advertising is extending its strategic relationship with Magnite to provide increased access to premium streaming inventory at scale–globally.
“At Disney, we are committed to creating seamless experiences for our partners,” said Jamie Power, SVP of Addressable Sales, Disney. “Our job is to create value for our agency and brand partners. With access to over 35 demand-side platforms in the U.S. and continuous global growth, we empower agencies to make smarter buys with deeper insights, leveraging technology and data to enhance their advertising strategies.”
Disney Expands Audience Insights Globally
– Disney’s proprietary Audience Graph is now available in select EMEA regions, which will help inform and improve campaigns through more precise planning, buying and ultimately, measurement.
Increased Connections – More Ways to Buy Disney
– Expanded integrations are now available in Canada with DSPs, including The Trade Desk, StackAdapt and Google’s Display & Video 360 – and sell-side platform Magnite.
– By delivering greater access to Disney+ ad inventory, brands and advertisers can optimize and simplify campaigns through their preferred buying platforms for Disney+ Canada.
Pioneering New Marketplaces
– Advertisers can now access Live biddable inventory in the US across Disney+, Hulu and ESPN, available through the Disney Ad Server.
–Private marketplaces and preferred deals are now accessible in Canada, furthering its existing programmatic guaranteed option available since the introduction of ads on Disney+ in the region.
– To drive demand for these new programmatic deal types, Disney+ Canada and its exclusive local sales representative, Rogers Sports & Media, are engaging key agencies and clients in a roadshow this spring.
– Programmatic guaranteed deals – across both VOD and Live inventory – are rolling out in select LATAM regions through Display & Video 360, and powered by a connection with Magnite, building on the earlier launch of programmatic capabilities with Mercado Libre.
“Everything we do at Disney is anchored in creating meaningful connections – both for our advertising partners and the audiences we serve,” said Dana McGraw, SVP of Data and Measurement Science, Disney. “Disney is expanding the availability of our Audience Graph globally to help brands connect with consumers at scale while providing actionable insights. We’re taking a thoughtful approach, aligned with local needs and requirements, to deliver real solutions to challenges brands face regardless of their region.”