Disney's College Football Dominance: Record-Breaking Viewership and Unprecedented Advertising Growth

College football is BACK and Disney remains the ultimate fan destination. Last season was historic, with record-breaking viewership across all networks, and ESPN+ celebrating its most-watched season ever.

"College football is a cornerstone of the sports landscape, offering advertisers a unique opportunity to connect with passionate and diverse audiences across the nation,” said Adam Monaco, EVP of Sales, Disney Advertising. “We’re leaning into the powerful value of this environment, which enables marketers the ability to build brand loyalty and drive impactful results. As the landscape of media continues to evolve, college football remains an irreplaceable platform for brands looking to align with moments that matter most to fans."

This year, we're excited to keep the momentum going, with significant growth in key categories like QSR, Insurance, and Pharma. Multiyear commitments are also up double digits compared to last year, signifying continued interest with brands.