October 4, 2023 – Advertisers are turning to Disney as the leading destination to reach festive audiences and consumers starting with Halloween and throughout the holidays. This year, sponsors spanning various categories including CPGs, Automotive, Food and Beverage, Retail, Travel, and Entertainment have all leaned into Disney’s highly anticipated programming and beloved flagship campaigns to better reach the exceptionally engaged viewers tuning in.
To kick off the spooky season, Disney Advertising is celebrating over 30 Halloween sponsors across the company’s portfolio, which includes Hulu, Freeform, and FX. In its inaugural year as a sponsor, The Hershey Company will feature its brand spots across Hulu’s Huluween and Freeform’s ‘31 Nights of Halloween’, joining other notable brands across these fan-favorite celebrations. Leading into the festive season, Disney Advertising has secured more than 15 new and returning sponsors for its suite of high demand holiday programming. Kohl’s will be delivering more holiday fun for its ninth year of Freeform’s ‘25 Days of Christmas’, while Ford Truck will center its second year of sponsorship around Hulu’s holiday campaign.
“The holidays are a time for us to celebrate together, and we take that same approach with our brand partners. We come together to connect our audiences to our brand partners, and with iconic tentpoles like Huluween, 31 Nights of Halloween or 25 Days of Christmas, Disney super serves our clients and audiences through the company’s unmatched content and creative solutions,” said John Campbell, SVP, Client Partnerships, Disney Advertising. “Whether they’re watching Hocus Pocus on Freeform or Happiest Season on Hulu, Disney Advertising creates unique, engaging experiences that enable brands to authentically connect with our fans."
As a premier sponsor, The Hershey Company will deliver custom content across Freeform’s linear and social handles, in addition to premium positioning on the Huluween Hub. Apothic Wines will also be returning as a Huluween premier sponsor this year. And for the first time, six brands, including Universal Pictures, Lionsgate and Twisted Pictures’ Saw X, and Experian, will activate with the newest installment of FX’s award-winning anthology series “American Horror Story” as a next day standalone sponsor on Hulu. Starting October 1, Huluween will return for its 6th annual season, which reached 15.4 million viewers and garnered over 3 billion hours of streaming for its Huluween titles the year prior. And for its eerily epic 25-year anniversary, Freeform’s ‘31 Nights of Halloween’ will include a collection of films ranging from timeless classics to contemporary gems.
After Halloween, brands can continue the momentum during the height of the holiday period with Disney. Sponsors will have the opportunity to partner with Disney on several activations across its portfolio, including Hulu’s holiday campaign, Freeform’s ‘25 Days of Christmas’, CMA Country Christmas and Dick Clark's New Year's Rockin' Eve with Ryan Seacrest on ABC. This year’s holiday brands include JCPenney, Sephora, Planet Fitness, and Balsam Hill, respectively.
About Disney Advertising:
Disney Advertising builds relationships between brands and audiences with the imagination and innovation that has defined The Walt Disney Company for nearly 100 years by leveraging the most advanced ad portfolio powered by technology and data to drive outcomes and impact for clients. Disney Advertising is committed to the evolution of the global media ecosystem by prioritizing Diversity, Equity, and Inclusion as a business imperative, and as a key to greater representation in storytelling.