- 26 brands have presenting sponsorships, entitlements and features integrations throughout live programming during the regular season: This season’s sponsors include American Express; Apple; AWS; Capital One; Chewy; Discover; Enterprise; Go Daddy; Goodyear; Fidelity; Honda; Jägermeister; Kohl’s; Lexus; MassMutual; Mercedes-Benz USA; Navy Federal Credit Union; New Amsterdam Vodka; P&G; Progressive; Roundup; SAP; Scott’s; Taco Bell; T. Rowe Price; Verizon
- 5 brands secure new sponsorship positions: Chewy, Go Daddy, Kohl’s P&G and T. Rowe Price will all take the ice in new positions across the NHL on Disney. Power Play enthusiasts will be pleased to know that Kohl’s, Chewy and T. Rowe Price will sponsor Power Play features that are sure to keep fans engaged while Go Daddy and P&G will be the presenting sponsor of select episodes of The Point.
- 21 Returners: Notable brands returning for more fan-fueled games and surrounding coverage this year include Lexus, Discover, Verizon and Fidelity among others. Lexus and Discover will once again shine in the 1st and 2nd Intermission Report Presenting slots respectively, offering fans the perfect break to catch their breath and enjoy insightful analysis. Discover will also sponsor social coverage throughout the season including surrounding the NHL FaceOff opening night tripleheader across platforms. Returning to the spotlight this season is Verizon, who will take center ice as the Pregame Presenting sponsor. After a brief hiatus, Verizon is back in action, and their presence is sure to electrify fans before the puck drops, just as they did in the 2021-22 season. Fidelity, a trusted name in financial services, will be the Overtime/Shootout Presenting Sponsor, ensuring fans won't miss a second of the nail-biting action when games go into extra time.
Disney Advertising continues to deliver captivating sports coverage that brings fans closer to the action than ever before. During the 2022-23 NHL season nine of the top 10 overall games airing on ABC leading to a 19 percent increase in viewership on the network. The 2023-24 NHL season begins in North America on Tuesday, Oct. 10, with an opening night tripleheader Face-Off on ESPN and ESPN+.