Advertising units sold out, spurred by strong interest for this year’s nominees.
February 28, 2025 – New York, NY – Disney Advertising has sold out of advertising inventory for the 97th Oscars® telecast, reaffirming its status as a premier stage for brands. Hosted for the first time by award-winning writer, producer and comedian Conan O’Brien, the show remains the entertainment industry’s leading destination for breakthrough, innovative marketers to showcase the most creative storytelling and marketing campaigns alongside the best in film.
“The demand for this year’s Oscars is an undeniable reflection of the show’s evergreen cultural influence, and a testament to Disney’s ability to deliver the greatest live entertainment specials in the market,” said John Campbell, SVP, Entertainment and Streaming Solutions, Disney Advertising. “The Oscars continues to be the ultimate platform for advertisers to introduce bold concepts and connect with audiences on a global scale.”
The influence of the Oscars extends well beyond the live broadcast, providing brands with a number of opportunities to align with the show's most memorable moments. From Know Your Movies on Hulu and Critically Acclaimed on Disney+ to TikTok Pulse Premiere and an influencer campaign via Influential, the Oscars’ presence is everywhere. Additional coverage includes On The Red Carpet at The Oscars—a live pre-show syndicated across major local markets and live-streamed nationwide. This expansive 'Oscars Everywhere' strategy creates powerful contextual alignment, driving unprecedented demand.
Disney Advertising Local has brought together an impressive lineup of sponsors across categories who are prioritizing local placements to maximize their impact. These advertisers will engage audiences through pre-show, in-show, and post-show opportunities across ABC’s eight owned stations, geotargeted on Disney Streaming Entertainment, and dynamic social integrations. Notable brands include Hiscox Business Insurance and Charter Spectrum, along with Visit California, which will spotlight the state’s vibrant spirit and its "open-for-business" message. Additionally, brands are extending their presence through the highly anticipated post-show recap on Live with Kelly and Mark the following day.
This year's Oscars telecast will set a new benchmark with a record number of custom creative integrations, some crafted in partnership with Disney Advertising’s in-house creative studio, Disney CreativeWorks. The star-studded lineup of sponsors spans nearly 20 industries including apparel, automotive, beverages, consumer packaged goods, entertainment, financial services, healthcare, insurance, media, pharmaceuticals, retail, technology, and telecommunications—highlighting the broad appeal and reach of the Oscars.
Proud Sponsors for this year’s show include Rolex, who returns for an eighth year, alongside first-time sponsors Prudential and T-Mobile. Additional advertisers include: AirBnB; Allstate; Ancestry.com; Audi; Audible; Boehringer Ingelheim; Carnival Cruise Line; Charter Spectrum; e.l.f. Cosmetics; Eli Lilly; Emirates Airlines; FX Networks; GlaxoSmithKline; H-E-B; Henkel’s Schwarzkopf; Hiscox Insurance; Homes.com; Hyundai; Invisalign; Johnson & Johnson; Johnsonville Foods; Kenvue; Kiehl’s; Lionsgate; L’Oreal Paris; Lufthansa; Mazda; MNTN; Molson Coors Brewing Company; Novartis; Otsuka-Lundbeck; Planet Oat; Poise; Samsung Galaxy; Sanofi; Skechers; SkinnyPop Popcorn; Snack Factory; Starbucks; TurboTax; Ulta Beauty; Unilever; Verizon; Visa Inc.; Visit California; Volkswagen of America; Volvo; Walmart; Walt Disney Studios; Wingstop; Xfinity; among others.
Brands continue to seek out live tentpoles to join today’s culture-defining moments and connect with audiences worldwide. Last year’s Oscars telecast marked the third consecutive year of viewership growth, marking the most-watched show since 2020. It was also the most watched Prime Entertainment special in over four years and ranked among the top three Entertainment telecast for Multicultural viewers.
The 97th Oscars will be held at the Dolby® Theatre at Ovation Hollywood and air live on ABC and Hulu on Sunday, March 2, at 7 p.m. ET/4 p.m. PT, with the official live red carpet show airing at 6:30 p.m. ET/3:30 p.m. PT. The ceremony will also stream live on Disney+ internationally and air on broadcast outlets in more than 200 territories worldwide.