What is Disney Select?
Disney Select powers Disney’s suite of ad tech solutions, providing access to an extensive library of first-party segments that span the Disney portfolio, including streaming, entertainment and sports properties. Disney Select segments are designed to meet client needs such as buyer behavior, household characteristics and psychographics.
Disney developed these segments to meet advertiser KPIs, specific to categories and desired outcomes. The segments are designed for maximum scale, built with integrity and activated across the portfolio of available Disney inventory.
What is the benefit of Disney Select?
Developed to address the need for first-party data solutions, at scale, prior to the deprecation of the cookie.
Proprietary and built by Disney
Continuously refined and enhanced based on the countless ways Disney connects with consumers daily.
Millions of data inputs validated through data science
Advertisers can reach their intended audiences by tapping into Disney’s proprietary Audience Graph, which unifies Disney’s first party data and audience modeling capabilities under one umbrella through Disney Select.
How Disney Select is evolving:
100+ segments activated programmatically through Disney Select, powered by DRAX
Nearly doubled the number of audience segments to 1,800+, built from more than 100,000 audience attributes that fuel Disney’s audience graph.
In one year since its launch, Disney Advertising has seen +70% lift in the number of campaigns leveraging Disney Select segments.