October 31, 2024 – New York, NY – The breadth of Disney’s portfolio of brands, coupled with the most beloved storytelling, creates an emotional impact only Disney can deliver during the holiday season — with the toolkit to help power unique insights. As the global destination for advertisers looking to reach the most engaged and dynamic audiences, the advertising unit has created custom opportunities across entertainment, live sports and streaming. Disney’s deep library of holiday programming and movies invites nostalgia that translates to brand impact. And with new and unique solutions for advertisers, Disney can maximize and deliver results across its unparalleled sports, entertainment, news, streaming and live special offerings – including the first-ever global Disney+ holiday sponsorship.

"With our scale and reach, it’s only natural that audiences are turning to Disney when it comes to relevant cultural moments – like the holidays,” said John Campbell, SVP, Entertainment and Streaming Solutions. “Through our growing presence in new markets around the world, we are combining our strategies across all our platforms to elevate and broaden the impact for brands. From sports to storytelling to live entertainment, we are part of every conversation, and there for every occasion that matters.”

Expanded Global Streaming Advertising Capabilities:

– Following the landmark launches of ad-supported Disney+ in EMEA and Latin America, Disney Advertising has newly expanded opportunities for brands in all global markets. Just in time for the holiday season, contextually targeted advertising will be featured in iconic holiday content, including within “Home Alone” and “The Santa Clauses,” in select markets, France, Germany, Italy, Spain, United Kingdom, Mexico, Brazil, Argentina, Chile, and Colombia.

New & Unique Sponsorships:

– Sponsorships continue to be a highlight for Disney in the US, with overall strength in new, returning and multi-year deals within the Financial Services, CPG, Retail and Apparel, and Healthcare categories. More than 100 brands are activating with Disney for holiday sponsorships this season across our portfolio.

– During Huludays on Hulu, viewers can “Shop the Scene” through an interactive format, powered by BrightLine and sponsored by Kroger. After simply scanning a QR Code, holiday enthusiasts are directed to Kroger’s website to explore recipes and ingredients to add to their cart – all without disrupting the viewing experience.

Biggest Moments in Sports and Streaming:

– And from November through the New Year, College Football will offer can’t-miss matchups across ABC and ESPN, with the newly expanded Playoff format giving brands more opportunities to get in the game. The NFL postseason is also heating up, featuring marquee matchups like the NFL Wildcard and Divisional rounds. Meanwhile, the NBA presents one of the year's biggest events, NBA Christmas Day.

– Brands continue to show up and surround their message holistically across every touchpoint within Disney’s ecosystem through original tentpoles like: Disney+ (Holidays on Disney+); Hulu (Huludays); Freeform (25 Days of Christmas); ABC (New Year’s Rockin’ Eve with Ryan Seacrest, The CMA Awards) – in addition to local celebrations and events broadcasted on ABC’s Owned Television Stations.

Learn more about Disney’s holiday offerings here: https://celebrations.disneyadvertising.com/tis-the-season/

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