Ahead of the NHL’s second season back on its platform, Disney Advertising Sales has locked in key advertising sponsorship deals across ABC, ESPN, ESPN+, Hulu and its owned social channels. This year over 130 advertisers across nearly 70 categories have flocked to Disney’s robust NHL coverage, across networks and direct-to-consumer streaming, embracing the best-in-class cross-portfolio opportunity.
“We are incredibly proud of the sponsorship success we saw in the inaugural year of the NHL back on Disney,” said Sean Hanrahan, SVP, Sports Brand Solutions, Disney Advertising. “We are excited to continue building on last year’s success and creating more opportunities for brands to engage with NHL fans everywhere through our content.”
This season, two brands – American Express and Mercedes – will take the ice with the NHL on Disney for the first time. Across linear and streaming, American Express will sponsor the Starting Goalies feature throughout the regular season. Meanwhile, Mercedes will connect with fans through the sponsorship of the “Snap Shots” feature in The Point, ESPN’s NHL-centric weekly studio show.
No stranger to the NHL on Disney, Fidelity has taken on a new sponsorship position as the overtime and shootout Presenting Sponsor for regular season games on linear in addition to returning for the same sponsorship position on ESPN+ and Hulu.
Other sponsors returning for the highly anticipated sophomore season of the NHL on Disney include Apple, Discover, EA Sports, Expedia, Honda, Lexus, MassMutual, Navy Federal Credit Union, New Amsterdam Vodka, Progressive, SAP and Taco Bell.
During the regular season ABC and ESPN linear games along with the Final Five Minutes feature integration will be presented by Expedia and New Amsterdam Vodka; first and second intermission reports will be present by Lexus and Discover, respectively; Navy Federal Credit Union will serve as the entitlement sponsor of the NHL Stadium Series game on Feb. 18 and there will be innovative feature integrations for Apple, Honda, MassMutual, Progressive, SAP and Taco Bell.
Across all national games on ESPN+ and Hulu New Amsterdam Vodka will serve as the presenting sponsor; first and second intermission reports will be presented by Lexus and Discover, respectively; and EA Sports, Progressive and SAP will all have unique integrated features throughout the telecasts.
ESPN’s social media accounts will also provide robust and comprehensive coverage across @ESPN, @SportsCenter and @ESPNPlus with Twitter Amplify highlights surrounded by Navy Federal Credit Union and ESPN NHL Moments on TikTok sponsored by EA Sports. The gaming brand will also be the presenting sponsor of The Drop on Oct. 11.
Kristen Smith | Kristen.T.Smith@Disney.com