As the NHL continues in its first season back on Disney, Disney Advertising Sales has sold out of inventory for the 2022 Honda NHL All-Star Game and NHL All-Star Skills Competition. The two events combine for a total of 12 unique sponsors and 39 unique advertisers across numerous categories including automotive, financial services, telecommunications and quick service restaurants.
“We are ecstatic that we have exceeded all revenue goals for the 2022 Honda NHL All-Star Game and Skills Competition,” said Sean Hanrahan, SVP Sports Brand Solutions. “Sponsors have flocked to Disney’s robust NHL coverage and have enthusiastically embraced our best-in-class cross-portfolio opportunity.”
The NHL All-Star Skills Competition sponsors include DraftKings, Adidas, Discover, Dunkin’, EA Sports, Honda, Las Vegas Convention and Visitors Authority and Verizon. The 21 advertisers that will appear throughout the Skills Competition include Apple, AT&T, Boston Beer Company, Capital One, Discover, Dunkin’, E & J Gallo Winery, Enterprise, Ikea, Dr Pepper, McDonald’s, Mercedes-Benz, Signet, Sleep Number, Social Technologies, Subway, Taco Bell, Toyota, Tracfone, Verizon and Vivid Seats.
Sponsors for the Honda NHL All-Star Game are Honda, Lexus, Discover, SAP, Navy Federal Credit Union and Dunkin’. 32 advertisers set to appear throughout the game include Apple, AT&T, Audi, Boston Beer Company, Capital One, Chipotle, Discover, Dunkin, E & J Gallo Winery, Enterprise, Expedia, Freshpet, GEICO, Hilton, HBO, Liberty Mutual, Mars, Massachusetts Mutual, Mercedes-Benz, Microsoft, Navy Federal Credit Union, Progressive, Quicken Loans, Social Technologies, Subway, Taco Bell, Procter & Gamble, T-Mobile, Toyota, Verizon, Warner Bros. and Wendy’s.
A weekend of excitement for the NHL kicks off on Friday, Feb. 4 with the NHL All-Star Skills Competition. DraftKings will serve as the Presenting Sponsor with feature integrations for Adidas, Discover, Dunkin’, EA Sports, Honda, Las Vegas Convention and Visitors Authority and Verizon.
On Saturday, Feb. 5, the Honda NHL All-Star Game will take center ice with Honda as the Entitlement Sponsor. Lexus will present the first intermission report, while the second intermission report will be brought to fans by Discover. Crypto.com, Dunkin’, Navy Federal Credit Union and SAP will all have feature integrations.
Kristen Smith | Kristen.T.Smith@disney.com