As a broadcasting partner of the NFL Draft, Disney is experiencing high demand from advertisers for the greatly anticipated program in Las Vegas, Nevada on April 28-30. This year, nearly 100 advertisers, including 13 official sponsors, across 45 categories have flocked to the event and will be visible throughout telecasts on ESPN and ABC.
“We’re always impressed by the sponsorship turnout for the NFL Draft and this year is no different,” said Jim Minnich, SVP, Revenue & Yield Management, Disney Advertising. “With over 30 new advertisers we’re excited about the opportunities for so many brands to connect with football fans all over.”
This year’s lineup of presenting sponsors includes:
• Courtyard by Marriott, NFL Draft on ESPN presenting sponsor
• Chevrolet, ESPN’s pre-Draft Digital Live show on April 25-26 presenting sponsor
• EGO, first time NFL Live presenting sponsor
• College GameDay Built by The Home Depot on ESPN
• The NFL Draft on ABC featuring the College GameDay Built by The Home Depot crew
• ZipRecruiter, NFL Draft Countdown presenting sponsor
ABC, ESPN and the NFL Network will broadcast all three days of the event, providing a multi-network presentation of the Draft. The 2022 NFL Draft is the fourth consecutive year ESPN and ABC will hold distinct telecasts for the first two nights, with ABC delving into the backstory and journey of the newest NFL rookies and ESPN honing in on the on-field and statistical side of the player. Disney’s complete coverage plans are available here: Live from Las Vegas: The Walt Disney Company’s Extensive 2022 NFL Draft Coverage Available on ESPN, ABC, ESPN Deportes, ESPN Radio, and Multiple Social Networks - ESPN Press Room U.S.
New sponsors for this year’s ESPN broadcast include DieHard Batteries and Toyota. DieHard Batteries will sponsor the Advance Cam camera shots of players prior to or as they are being selected whether in Las Vegas or remote while Toyota will be presenting a Draft Fact integration highlighting historical NFL Draft nuggets throughout all three days.
Additional sponsors include Goodyear, Indeed, Nationwide, Pizza Hut, Subway and USAA. Goodyear will provide aerial coverage across all shows on-site in Las Vegas from April 28 to April 30. To keep fans engaged with the rich history of the NFL Draft, Pizza Hut will sponsor Draft Moment integrations looking back at key moments that are parallel to the current event. Player interviews with Suzy Kolber on the Draft stage during the ABC broadcast will be presented by Subway and USAA will sponsor a Salute to Service feature spotlighting Draft prospects’ military ties.
Kristen Smith | Kristen.T.Smith@Disney.com