One of the most anticipated events in collegiate athletics, the 68-team tournament, has attracted 15 broadcast sponsors and nearly 100 advertisers across various categories, with Aflac, Great Clips, Intuit QuickBooks, OOFOS, Under Armour, and U.S. Army joining in the action.
To tip off the madness, Capital One and new co-presenting sponsor, Nissan, have joined as the Women’s Tournament Challenge broadcast sponsors.
Addressable brands, including Nissan, Principal, Wendy’s and Xfinity, will sponsor live digital shows that are focused on or include women’s basketball such as Bracketology, Champ Week Live, Women’s Final Four coverage on-site in Dallas, and Basketball Bonanza, respectively.
The 2022-23 NCAA women’s college basketball regular season on ESPN averaged over 190 thousand viewers, making it the most-viewed regular season in nearly a decade. The property garnered two billion minutes of viewership, the most on record and up 35 percent compared to last year.